Event marketing is the experiential marketing of a brand, service, or product through promotional events. It typically involves direct interaction with a brand’s representatives. It should not be confused with event management, which is a process of organizing, promoting and conducting events.
Event marketing is a strategy marketers use to promote their brand, product, or service with an in-person or real-time engagement. These events can be online or offline, and companies can participate as hosts, participants or sponsors.
Event marketing is a strategy of advertising your product or service to a larger group of people. Since the majority of the younger generation uses the Internet for every information they search for, it can be pretty easy to reach out to them online.
Definition of event marketing: The activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a …
The marketing discipline focused on face-to-face interaction via trade shows, corporate meetings, and other events
The Definitive Guide to Event Marketing. In today’s buyer-empowered world, marketers need to seize every opportunity to start a relationship, generate goodwill, and earn the trust of prospective buyers.
Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays.
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